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- Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
- Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?
- Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
- Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned
..."Both wise and clever, full of fun and surprise about a topic so central to our lives that we almost never even think about it."
—Bill McKibben, author of Earth: Making a Life on a Tough New Planet
In the tradition of The Wisdom of Crowds and Predictably Irrational comes Being Wrong, an illuminating exploration of what it means to be in error, and why homo sapiens tend to tacitly assume (or loudly insist) that they are right
...If you're loosing sleep over your financial worries, help is here at last.Whether you're fretting over a mortgage that's been denied; a loan that's delayed; a marriage settlement that seems unfair; or a business that's struggling, this extraordinary book will not only help you rest easy, it will show you how to turn adversity into success.
Here you'll learn the Pollan method for turning no into yes: how to determine your problem; how to make
...A New York Times bestseller with over 1.3 million copies sold! Only a few months ago, he was a successful executive. Now he's a desperate man. Join David Ponder on an incredible journey to discover the Seven Decisions for success that can turn any life around, no matter how hopeless a situation seems.
Forty-six-year-old David Ponder feels like a total failure. Once a high-flying executive in a Fortune 500 company, he now
...The eighth...
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